What is the large difference between intelligent mailing and email marketing or campaign management tool?
The ability to engage customers on two or more channels, lead scoring features, and integration with CRM.
LuceCEM can help you to achieve these goals, and streamline a number of time-consuming tasks including:
- website, landing page, and forms development
- email marketing campaign execution
- capturing, scoring, and nurturing leads
- tracking website visitors; integrating multichannel campaigns
- and analyzing and reporting results.
LuceCEM Digital engagement focuses on the following areas:
Marketing Database
Collect comprehensive customer data and create a single customer identity.
Universal Behaviors
Capture customer and prospect behaviors to easily integrate into highly individualized campaigns.
Interaction Engine
Understand and act on buyer behaviors through automating individualized interactions.
Multichannel & Right Time
Deliver communications through the right channel at the right time.
