Transform your customers’ behaviour into actionable insights

• Identify and optimize your key purchase drivers
• Study and analyse your traffic sources and prospects behaviour of each one
• Investigate and identify bots patterns and actions
• Detect fraudulent transactions and prevent attacks
• Give real-time vision to your Enterprise Application Ecosystem (connectors for CRM, BI, VoC, A/B Testing, Personalization tools, etc.)

Create a unified customer experience approach

Proven effectiveness: More than 500 Enterprise Customers are using LuceCEM Engine (30% of Fortune 100) with these results

• Increase web and mobile conversion rates
• Improve customer satisfaction and retention
• Reduce IT and support costs
• Improve customer service efficiency

Optimize your customer’s online & mobile experience

• Discover “why” customers succeed or fail
• Understand the root cause of problems without having to update or re-launch services
• Quickly diagnose and resolve customer struggles, obstacles or issues
• Quantify the business impact of any given issue for more effective prioritization
• Access real-time Customer Experience analytics to engage discovery and web site optimization efforts
• Drill down into actual user behavior, complete with gestures/interactions
• Improve online self service capabilities reducing calls handled by (more expensive) call centers

Optimize your digital channel

• Identify your key website drivers of customer purchase
• Study, measure and compare your partners & affiliates performance
• Gain a broader vision over your bot traffic to optimize your SEO efforts
• Monitor your payment gateway SLA in real time
• Improve your testing and development efforts of new features
• Investigate and identify bots patterns and actions
• Detect fraudulent transactions and prevent attacks